Oct. 12, 2020
Beasley Launches "Your Vote, Your Voice"
Beasley Media Group has unveiled "Your Vote - Your Voice" - a special Beasley Best Community of Caring initiative designed to encourage eligible voters to cast their ballot for the upcoming election in November..
Beasley Chief Content Officer Justin Chase remarked, "This initiative is a great reminder that no matter who you choose, it’s important to make sure your voice is heard at the polls."
The initiative will include a variety of recorded :15 and :30 second PSAs, as well as custom content that will be featured on Beasley's 64 radio station websites throughout the election season. In addition, special customized messaging, encouraging listeners to vote, will be displayed using Quu RDS technology across the company’s in-car dash platforms.
Oct. 10, 2020
Smart Companies, Artists, and Stations Encourage Voting
Hundreds of companies across America have joined or launched campaigns to encourage registration and voting in this fall's national elections. Most popular music artists have lent their names, voices, and image to voting campaigns, as have thousands of radio stations, including the hundreds using the campaign assets at YouGotta.Vote.
Consumer goods marketers like Patagonia, Absolut, Under Armour, Gap, Tommy Hilfiger, and Old Navy know that this election matters to their customers and their brand. In media, iHeart, Cumulus, Townsquare, Sony Records and ViacomCBS are just a few of the heavyweights getting the word out.
Many campaigns are branded, such as Rock the Vote; others, like YouGotta.Vote, offer unbranded assets and information that can be folded into any campaign. Joel Denver, who co-founded YouGotta.Vote with Alan Burns, noted that "it doesn't matter whose campaign you participate in or what it's called. What matters is that you help encourage participation this fall." Alan Burns added "the more people who vote this fall, the greater the likelihood that Americans will have confidence in the result."
Aug. 14, 2020 -
Sony Music Announces Voting Push
Sony Music, which includes legendary labels Columbia, Epic, and RCA, today announced its campaign to provide its artists and employees with tools and information to share across their networks. More at Your Voice, Your Power, Your Vote.
IHeartMedia, the number one audio company in the United States, announced today the launch of “Why I’m Voting,” a new, non-partisan campaign asking musicians, cultural influencers, athletes and listeners from all walks of life to share what matters to them most in one of the most consequential election years of our lifetime. Beginning Monday, August 10 and running until Election Day on November 3, iHeartMedia will open up its more than 850 broadcast radio stations in 160 markets, podcasts, social media platforms and iHeartRadio App to give its 278 million listeners a chance to answer the simple question: “Why am I voting?” Listeners can hear thoughts from some of today’s biggest celebrities and cultural leaders and record and submit their own 20 second or less audio or video message at iheartradio.com/vote.